One of the questions my team at Marty Grunder! gets asked the most is, “What is your best way to market your landscaping company?” The answer is really easy. The best way to market your landscaping company is to do great, high-quality work. Yep, it's that simple. Trouble is, many of us don't understand that.
Quality is the magical differentiator in all businesses. It's even better than service. Don't believe me? Okay, let me ask you this question: What pizza do you buy to have delivered to your house for dinner? The one that tastes like flaming hot cardboard that is delivered in 19 minutes? Or the one that you salivate over when you are hungry and think of them because it's so delicious, even though it takes 45 minutes to an hour to be delivered? If you say the 19-minute one, I think you have a problem! Your customers will do more business with you if you offer quality. Now the trick is to offer top-quality, awesome service and a fair price. I said fair, not cheap.
If your quality isn't great, then you need to make it great. It's a maturation process for us landscapers. The work Grunder Landscaping did in 1984 was not very good. We pruned boxwoods in a way that makes me cringe now when I see work like that. We did paver patios that drained back towards the patio door and had horrible cuts that only a 3-year-old could do worse. Fast forward 30 years, and I'll put the quality of the work we do up against any contractor in the country.
1. We want to get better.
Drive is what differentiates winners from losers in all businesses. You have to want to get better. Matt Esch is a client of mine based in the thumb of Michigan. His firm, Esch Landscaping, does awesome work. I have learned a lot from him just by looking at his jobsites and the photos of his work at EschLandscaping.com. Matt is very driven. He attends seminars; he visits with other companies; he is passionate about improving. A 15-minute conversation with him shows you he wants to get better. Do you want to get better? If you can honestly answer “no” to that question, you need to take a trip and visit another successful landscaper in another area of the country and see what's possible for your business. Matt wakes up every day trying to get better. He stays motivated by being networked with other landscapers that are more successful than he is. He has a target he is chasing and this works.